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Press Release - Details

New DairyPure® Brand Lactose Free Milk Offers Consumers With Lactose Sensitivities Real Milk And Real Dairy Nutrition

May 24, 2016 at 9:14 AM EDT
Dean Foods® Launches 100 Percent Lactose Free Milk Nationwide

DALLAS, May 24, 2016 /PRNewswire/ -- For the estimated 30 to 50 million Americans struggling with the distressing symptoms of lactose intolerance*, there's great news. Dean Foods Company (NYSE: DF) is introducing new DairyPure brand Lactose Free milk to its line of dairy products. Made with real, fresh white milk, DairyPure Lactose Free milk delivers real dairy nutrition and delicious taste that everyone can enjoy. Plus, it's 100% lactose free, making it easy to digest for those with lactose sensitivities.

DairyPure Logo

Like regular DairyPure milk, new Lactose Free milk provides the same eight essential nutrients – calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium – and is backed by the brand's exclusive Five-Point Purity Promise®:

  1. No artificial growth hormones**
  2. All milk is tested for antibiotics
  3. Continually quality tested to ensure purity
  4. Only from cows fed a healthy diet
  5. Cold-shipped from your trusted dairy

"DairyPure Lactose Free milk is an excellent way for those with lactose sensitivities to get the key nutrients found in milk they would otherwise miss out on," said Rebecca Scritchfield, RDN. "Around 42 percent of Americans don't get the calcium they need and more than 80 percent of Americans lack adequate Vitamin D.*** Having a wholesome and trustworthy milk option like DairyPure Lactose Free milk for those with lactose intolerance can help fill this gap."

"New DairyPure Lactose Free milk means that we're now able to deliver our high quality DairyPure milk to all consumers," said Greg Schwarz, Vice President of Marketing, Dean Foods. "Whether it's a lifestyle choice or the result of lactose sensitivities, everyone can enjoy Lactose Free milk knowing that it's backed by our Five-Point Purity Promise."

DairyPure Lactose Free milk is available now in the dairy case at grocery stores nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks in half gallons.

For recipes, local retailers, the full line of products and to learn more about DairyPure's exclusive Five-Point Purity Promise, please visit www.DairyPure.com, and find DairyPure on Facebook and Pinterest.

About Dean Foods
Dean Foods® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, and DairyPure®, the first and largest fresh white milk national brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Garelick Farms®, LAND O LAKES® milk and cultured products****, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®*****, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Approximately 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

*US Food and Drug Administrationhttp://www.fda.gov/ForConsumers/ConsumerUpdates/ucm094550.htm 
**No significant difference has been shown between milk derived from cows treated with the artificial growth hormone rbST and non-rbST-treated cows.
***What We Eat in America, NHANES 2007-2010
****The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license.
*****PET is a trademark of The J.M. Smucker Company and is used by license.

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-dairypure-brand-lactose-free-milk-offers-consumers-with-lactose-sensitivities-real-milk-and-real-dairy-nutrition-300273841.html

SOURCE Dean Foods Company

Maya Cass, mcass@legendpr.com, 212.679.6600 ex. 275