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Press Release - Details

DairyPure® Partners With Feeding America® This Holiday Season To Donate 500,000 Meals*

November 5, 2018 at 11:50 AM EST
#SharetheGoodness to Help 40 Million Americans Struggling with Hunger

DALLAS, Nov. 5, 2018 /PRNewswire/ -- Less than a month remains until Thanksgiving and many Americans are busy preparing their holiday menus. For 40 million people, however, the seasonal table looks unseasonably bare. That's because one in eight Americans are at risk of hunger.1 Today, DairyPure® and TruMoo®, two of the largest brands within the Dean Foods Company (NYSE: DF) portfolio, announced plans to "Share the Goodness" by partnering with consumers to donate 500,000 meals* to Feeding America®, the nation's largest domestic hunger-relief organization.2

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8437851-dairypure-trumoo-feeding-america-share-the-goodness/

"Dean Foods has been proud to support Feeding America for the last decade. To kick off this year's campaign, our employees volunteered at the North Texas Food Bank in October," said Joe Reske, Senior Director, Marketing, DairyPure. "We are thrilled to continue this long-standing partnership to help drive much-needed awareness to the issue of hunger and to shed light on the work that still needs to be done. Every donation counts!"

"Dairy is one of the most requested but least available and donated products at Feeding America food banks," explained Karen Hanner, VP, Manufacturing Product Sourcing at Feeding America. "Dean Foods' support through its DairyPure and TruMoo brands this holiday season will help provide Americans with the nutrition they need. We're grateful for their commitment to fighting hunger as they #SharetheGoodness this holiday season."

The half-a-million meal donation, however, is just the start. Milk is always a staple during the holiday season and DairyPure is offering consumers an easy way to give back as they shop, by donating "Kick" points from their Shopkick® shopping rewards account. From November 27 through December 21, Dean Foods will gift consumers 15 Kicks for scanning DairyPure and TruMoo brand products while in-store, and 200 additional Kicks for purchasing. These Kicks can then be donated to Feeding America, so customers can give back to their local communities this holiday season with each donated kick providing extra support beyond the 500,000 meals already committed.3

The Shopkick app can be downloaded for free at Shopkick.com. To find out more about the DairyPure and TruMoo partnership with Feeding America, click here.

DairyPure is the largest brand of fresh pure milk in the US with a portfolio that includes lactose-free milk, sour cream, creamers, and DairyPure Mix-ins® single-serve cottage cheese, to learn more visit DairyPure.com. TruMoo is America's leading national flavored milk brand, to learn more visit TruMoo.com. Both brands are available at most national grocery chains.

About Dean Foods 
Dean Foods® is a leading food and beverage company and the largest processor and direct-to-store distributor of fresh fluid milk and other dairy and dairy case products in the United States. Headquartered in Dallas, Texas, the Dean Foods portfolio includes DairyPure®, the country's first and largest fresh, white milk national brand, and TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Friendly's®, Garelick Farms®, LAND O LAKES®4 milk and cultured products, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®5, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 national, regional and local dairy brands as well as private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Over 16,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

1 Data according to U.S. Department of Agriculture Economic Research Service; current as of 2018 

2 *Share the Goodness: Between Nov. 01 and Dec. 31, 2018, Dean Foods will donate 500,000 meals ($50,000) to Feeding America®. $1 helps secure the equivalent of at least 10 meals by Feeding America on behalf of its national network of food banks. 

3Between Nov. 27 and Dec. 21, 2018, Shopkick app users can earn reward Kicks for every scan (15 Kicks) and every purchase (200 Kicks) of DairyPure and/or TruMoo products. Via the Shopkick app, users will be encouraged to donate any amount of their earned Kicks directly to Feeding America, to support their local communities and families in need.

4 The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license.

5 PET is a trademark of Eagle Family Foods Group LLC, used under license.

DairyPure & TruMoo Chocolate Milk


To kick off this year’s campaign, Dean Foods employees volunteered at the North Texas Food Bank in October to help provide meals to those in need.


To kick off this year’s campaign, Dean Foods employees volunteered at the North Texas Food Bank in October to help provide meals to those in need.


Cision View original content:http://www.prnewswire.com/news-releases/dairypure-partners-with-feeding-america-this-holiday-season-to-donate-500-000-meals-300743937.html

SOURCE Dean Foods

Samantha Xenis, sxenis@legendpr.com, 646.292.5279; Kelly Jones, kjones@legendpr.com, 646-292-5279